Privacy Policy
Last Updated: April 19, 2026
Houston World Cup 2026 Club, doing business as HWC 2026 Club (“we,” “us,” or “our”), operates the website houstonworldcup2026.club. This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you visit our site or purchase our passes and services.
This platform is an independent fan experience service and is not affiliated with, endorsed by, or connected to FIFA, the FIFA World Cup, or any official organizing body.
1. Information We Collect
Information You Provide Directly
- Contact information: Name, email address, phone number
- Account and form data: Information submitted through signup forms, waitlist registrations, and contact forms
- Payment information: When you purchase a pass, your payment is processed securely by Stripe. We do not store your full credit card number, CVV, or bank account details on our servers. Stripe handles all payment data under their own Privacy Policy.
- Communications: Any messages, inquiries, or feedback you send us
Information Collected Automatically
- Device and browser data: IP address, browser type and version, operating system, device type, screen resolution
- Usage data: Pages visited, time spent on pages, referring URLs, click patterns, scroll depth
- Location data: Approximate geographic location derived from your IP address
- Cookie data: Information collected through cookies and similar tracking technologies (see Section 5 below)
2. How We Use Your Information
- Deliver our services: Process pass purchases, manage waitlists, and provide access to fan experiences
- Email marketing: Send you updates about World Cup 2026 events in Houston, new passes, logistics guides, and exclusive content. You can unsubscribe at any time using the link in every email.
- Analytics and improvement: Understand how visitors use our site so we can improve content, navigation, and user experience
- Personalization: Tailor content and recommendations based on your interests and browsing behavior
- Advertising: Deliver relevant ads on third-party platforms (such as Facebook/Instagram) based on your site activity
- Customer support: Respond to your inquiries, troubleshoot issues, and provide assistance
- Legal compliance: Meet our legal obligations, resolve disputes, and enforce our agreements
3. Third-Party Services
We share information with the following third-party service providers, each of which has its own privacy policy governing how it handles your data:
| Service |
Purpose |
Data Shared |
| Stripe |
Payment processing |
Payment details, email, name |
| Google Analytics 4 |
Website analytics |
Browsing data, device info, IP address |
| Meta/Facebook Pixel |
Advertising and conversion tracking |
Browsing data, device info, purchase events |
| Resend |
Email delivery |
Email address, name |
| Airtable |
CRM and lead management |
Email, name, engagement data |
| Eventbrite |
Event registration |
Name, email, ticket details |
| Shopify |
Merchandise sales |
Name, email, shipping address, payment |
We do not sell your personal information to third parties.
4. Data Retention
- Account and contact data: Retained for as long as you have an active relationship with us, plus 3 years after your last interaction
- Payment records: Retained for 7 years as required by tax and financial regulations
- Email marketing data: Retained until you unsubscribe, at which point your email is removed from active lists within 30 days
- Analytics data: Google Analytics data is retained for 14 months. Meta Pixel data is governed by Meta’s retention policies.
- Server logs: Retained for 90 days
5. Cookies and Tracking Technologies
We use cookies and similar technologies to operate our site, analyze traffic, and deliver targeted advertising.
Cookies We Use
| Cookie |
Provider |
Purpose |
Duration |
| _ga |
Google Analytics |
Distinguishes unique visitors |
2 years |
| _ga_* |
Google Analytics 4 |
Maintains session state |
2 years |
| _gid |
Google Analytics |
Distinguishes visitors (24h) |
24 hours |
| _gat |
Google Analytics |
Throttles request rate |
1 minute |
| _fbp |
Meta/Facebook |
Tracks visits across websites for ads |
3 months |
| _fbc |
Meta/Facebook |
Stores click identifier from ads |
3 months |
| fr |
Meta/Facebook |
Advertising and targeting |
3 months |
| 10web_* |
10Web |
Caching and performance |
Varies |
You can manage your cookie preferences using the cookie consent banner on our site. You may also configure your browser to block or delete cookies, though this may affect site functionality.
6. International Visitors and GDPR
We welcome visitors from around the world. If you are located in the European Economic Area (EEA), United Kingdom, or other jurisdictions with data protection laws, the following additional rights and information apply to you:
Legal Basis for Processing
- Consent: For email marketing and non-essential cookies (GA4, Facebook Pixel). You may withdraw consent at any time.
- Contract: For processing payments and delivering passes you have purchased.
- Legitimate interest: For site analytics (when consent is given), fraud prevention, and improving our services.
Your Rights Under GDPR
- Access: Request a copy of all personal data we hold about you
- Rectification: Request correction of inaccurate data
- Erasure: Request deletion of your personal data (“right to be forgotten”)
- Restriction: Request that we limit how we process your data
- Portability: Request your data in a machine-readable format
- Objection: Object to processing based on legitimate interest
- Withdraw consent: For any processing based on consent, at any time
To exercise any of these rights, contact us at hello@houstonworldcup2026.club. We will respond within 30 days.
Data Transfers: Your data is processed in the United States. By using our site, you acknowledge that your data will be transferred to and processed in the U.S., which may have different data protection standards than your home country.
7. Data Security
We implement appropriate technical and organizational measures to protect your personal information, including:
- SSL/TLS encryption for all data in transit
- Secure payment processing through Stripe (PCI DSS compliant)
- Access controls limiting who can view personal data
- Regular security reviews of our systems
No method of transmission over the internet is 100% secure. While we strive to protect your data, we cannot guarantee absolute security.
8. Children’s Privacy
Our services are not directed to individuals under the age of 13. We do not knowingly collect personal information from children under 13. If we become aware that we have collected data from a child under 13, we will delete it promptly. If you believe a child has provided us with personal information, please contact us.
9. Your Choices
- Email marketing: Unsubscribe using the link at the bottom of any email, or email us directly
- Cookies: Use our cookie consent banner or your browser settings to manage preferences
- Data deletion: Email us to request deletion of your personal data
- Do Not Track: Our site does not currently respond to Do Not Track browser signals
10. Changes to This Policy
We may update this Privacy Policy from time to time. When we do, we will revise the “Last Updated” date at the top. We encourage you to review this page periodically. Continued use of our site after changes constitutes acceptance of the updated policy.
11. Contact Us
For any privacy-related questions, data requests, or concerns:
Houston World Cup 2026 Club (DBA HWC 2026 Club)
Houston, TX
Email: hello@houstonworldcup2026.club
Phone: (346) 546-5654